Monday, April 27, 2009
Friday, April 17, 2009
Ziba’s competitors include brands such as Mona Vie, the drink with the highest levels of anti-oxidants¬ drink in the world. Xango, a mangosteen fruit drink from Southeast Asia, also high in anti-oxidants (which contributes to preventing cancer). Naked Juice, which is an organic popular drink served in Whole Foods, Starbucks and other environmentally responsible vendors. Odwalla, very similar to Naked Juice, Orangina, a healthier orange sparkling drink, POM pomegranate juice and Bolthouse Farms which is an organic drink that competes with Naked Juice.
My inspiration comes from the Persian region, which includes Iran, Northern Iraq, Afghanistan, Azerbaijan, Bahrain, Tajikistan, Uzbekistan, Armenia, Southern Georgia, and Western China. I’ve looked back at the artifacts of ancient Persia and found rich content and symbolism for strength and power. Many of their symbols are derived from zodiac signs, astrology, and myths. The Lion in Persian empires symbolized their kingship. The Homa bird is from Eastern Fables and also is connected to Jainism and Buddhism. The Bull is a symbol for abundance and power and is seen on the supporting columns which came from Susa and Persepolis; historical Persian city palaces.
Ziba’s customers are interested in personal health and nutrition. They believe in a balanced lifestyle and are physically active hard workers. They are aware and active in protecting the environment and try their best to decrease the effect of their footprints on the environment. They believe highly in progression in technology if it also considers it’s effects on pollution.